Abstract
This manuscript examined literature and posited theoretical tools for real estate brokerage firms and agents to use in developing successful and sustainable business practices. It added to the literature that existed on organizational culture, service quality, behavioral intentions and competitive advantage as related to the real estate industry. The literature indicated that the constructs play a crucial role in the success of real estate brokerages and agents building a successful business. The findings lead to practical applications for real estate professionals with strategies to aid in developing appropriate organizational cultures, service delivery practices and increase the number of repeat customers.
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