팬데믹시대 선호되는 아이메이크업 이미지에 관한 연구

Abstract

This study attempted to investigate the trend of eye makeup which has drawn more attention after people started to wear a mask in the pandemic era. For this, 4 most common eye makeup images were suggested, and a questionnaire survey was performed against a total of 398 women in their 10-50s living in Seoul & Gyeonggi, Gwangju & Jeolla and Jeju. The collected data were analyzed by frequency analysis and cross-tabulation analysis, using SPSS 21.0, and the results found the followings: In the advent of the COVID-19 pandemic, lip makeup has been skipped while eye makeup has been more emphasized. In terms of a preferred eye makeup image, ‘natural (57.8%)’ was the highest, followed by ‘classic (24.6%)’, ‘cute (13.1%)’ and ‘sexy (4.5%)’. In other words, a natural image was most preferred. As the COID-19 pandemic becomes a prolonged crisis, more people started to recognize the importance of eye makeup. In fact, 70.4% were positive about the trend and future of eye makeup.