ГОТЕЛЬНІ МЕРЕЖІ У ГЛОБАЛЬНІЙ ІНДУСТРІЇ ГОСТИННОСТІ

Abstract

The relevance of the study is explained by the fact that in today's globalization hotel chains are an effective form of hotel industry, which is in a tough competition for each customer and is forced to respond very quickly to external changes in business conditions. Hotel business continues to grow in the unstable economic and political situation in the world and in today's pandemic. The growth of tourism around the world is actively expanding the range of hotel services. The subject of the article is the systematization of modern opportunities, forms and management methods of global hotel chains in the context of globalization, which creates further opportunities in the hospitality industry to increase the competitiveness of hotel business modern forms. The aim of the article is to determine the hotel chains potential in the global hospitality industry, taking into account modern features of forms and methods of their management. The object is to study the hotel chains development within the global hotel business. Systematic analysis, as well as logical and historical research methods are used as general scientific methods. As a result of the study, the following results were obtained: it was found that the change of external and internal political and economic environment forms new trends in the tourism world market and hospitality. And the very creation of hotel chains allows the company to gain significant advantages over individual companies by saving on scale; increasing investment opportunities; involvement in world brands; integration of reservation, supply and information systems; constant growth of service quality. It was found that the world hotel industry today has about 400 thousand comfortable hotels with more than 30 million seats. At the same time, the total number of rooms over the past 20 years continues to grow and increases by an average of 3–4% per year, which indicates a stable dynamics of increasing the accommodation number. As a result, it creates a number of benefits for both consumers of hotel services and their owners. The conclusions of the study are that the hotel chains success in the global hospitality industry development will further depend on the economic and organizational capabilities of the company in the hotel business, the development of domestic hospitality infrastructure, readiness for transformational change dictated by globalization.