Abstract
The article outlines the factors that are important for effective oral communication. It focuses on various approaches and views presented by domestic and foreign psychologists and educators on the research problem. It defines the semantic field of the concept "communication". The article also reveals the public role of language and the functions that are implemented while the person speaks as well as the factors of communication development and the ways of its improving. The theory of speaking activity is analyzed, according to which the speaking activity assumes the presence of such components as the motive (what the person speaks for); the goal (what results of communication they want to achieve); the structure. It is proved that keeping to objective and general conditions (a unified system of codification and decoding of information), as well as the general vocabulary of communication participants contribute to increasing the effectiveness of oral communication. Linear models of effective communication, their positive aspects and drawbacks have been analyzed in the article. The attention is focused on the importance of mastering them by lyceum students as they are vital in the process of socialization, as well as on the didactic opportunities in high school to improve the effectiveness of spoken communication of lyceum students.
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