УПРАВЛІННЯ РОЗВИТКОМ МІЛІТАРІ ТУРИЗМУ В УКРАЇНІ

Abstract

Purpose. The aim of the article is studying the experience and substantiation of prospects for the development of military tourism in the post-war period in Ukraine and managing of its development. Design/methodology/approach. In the process of the study, the general scientific and special methods of scientific cognition were used, which allowed taking a comprehensive approach to the solution of the setted goal. The dialectical method of cognition was used in order to study and detail the object of study. The methods of comparison, analysis and synthesis were used to consider military tourism. The systemic and abstractly-logical methods were used to identify the main trends in the development of military tourism. Findings. The scientific article is devoted to the study of the prospects for ensuring the management and development of the industry of military tourism in Ukraine. It is noted, that the war in Ukraine demonstrates destructive socio-economic and environmental consequences in the form of large-scale destruction of settlements and their infrastructure, transformation of civilian objects into the defence installations, the emergence of new landscape formations during hostilities, the remains of projectiles and destroyed equipment, the large-scale human burial places, etc. The attention is drawn to the prospects of turning these phenomena into the one of resources of the post-war restoration of Ukraine in the form of integrating them into the tourism industry as a military-tourist product and historically-cultural heritage. The research has been carried out of the foreign practice of effective implementation of this perspective.It is noted, that the potential tourist flow requires the development of a concept of the development of tourism industry in the vector of innovative quality for Ukraine – military tourism. The attention is drawn to the achievements of the scientists in studying the idea of “military tourism” in the form of use of various military facilities in tourism, which is explained by the desire and curiosity of people to visit places associated with the most important battles, events that changed the course of history, places of great trials and human grief. Summarizing the suggestions of the scientists, the author’s vision of the definition of military tourism is proposed. The types of tourism have been diversified for military-historical, military adventure and military event-based. A key problem in the development of military tourism is the lack of management model, in particular, an organization that would exercise control of the quality of services and safety in the sphere of military tourism. Practical implications. In order to maximize the economic benefits of the development of military tourism, it is proposed to identify risk factors, affecting the industry, and to develop the possible means of mitigating their consequences. A dual causal relationship has been found between the geopolitical risks present in the countries and the number of tourists and the financial revenues from tourism. The conceptual directions have been developed of management of the sphere of military tourism in the post-crisis period, among which the basis is to achieve a “sustainable result”, which includes not only “reconstruction” to the previous state, but also “a leap forward” through training, transformation and growth. In particular, it has been determined that the permanence of small and medium-sized tourism enterprises will depend on the personal psychological stability of managers and their attitude to a staff of an enterprise. It has been proposed to apply a differentiated approach to the development of the sphere of management of these enterprises in the directions of financial, organizational and psychological support. Originality/value. The value of the research lies in the establishment and analysis of the cause-and-effect relationship between the opportunities for the development of the socio-economic system. An effective tool for the practical implementation of this concept in practice is the model of creating a new tourist product - an innovative tourist cluster, which involves the unification of state administration bodies, enterprises, societies, higher educational institutions, and public organizations for the purpose of synergistic cooperation.