Abstract
THE ARTICLE REVEALS THE ECONOMIC CONTENT AND ESSENCE OF THE FINANCIAL POTENTIAL OF THE ENTERPRISE, THE ISSUES OF ASSESSING ITS COMPOSITION. IN THIS REGARD, WHEN ASSESSING THE EFFICIENCY OF EQUITY CAPITAL, INCLUDING THE LEVEL OF ITS PROFITABILITY, THE FACTORS INFLUENCING THE CHANGE IN TURNOVER INDICATORS ARE ANALYZED. THE RESULTS OF THE SCIENTIFIC ARTICLE WILL ENSURE THE FINANCIAL STABILITY OF ENTERPRISES BASED ON THE EFFECTIVE USE OF EQUITY CAPITAL IN AUDITS.
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