Abstract
This article considers the study of the influence of marketing on the performance of a bakery. The purpose of the study is to identify the relationship between marketing strategies and bakery performance. In light of increasing competition and changing consumer preferences, bakeries need to actively attract new customers and retain existing audiences. As a result of the study, practical recommendations for optimising the marketing activities of a bakery to improve its performance have been proposed. In practice, the results of the study can be used to develop and implement marketing strategies of the bakery, aimed at increasing production and sales, expanding the range of products, attracting new customers, strengthening the image of the enterprise. In addition, the received recommendations can help to reduce the risks of inefficient use of resources for marketing activities and increase the overall efficiency of the bakery.
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