Abstract
Economic socialization is considered as a process of formation of economic thinking, including the formation of internal structures of the human psyche through the assimilation of a new reality, which includes knowledge of economic reality, the absorption of economic knowledge and the acquisition of skills of economic behavior. The purpose of economic socialization is to develop the adequate representations of economic categories, development of skills of economic behavior. In many ways, economic socialization coincides with the goals and objectives of economic education, since it is carried out using the same means and methods of influencing on the economic consciousness. The main institutes of the formation of economic socialization of the individual are institutions of general secondary education. Thus, it is clear that the main form of economic socialization of students is the formation of economic knowledge and skills, as well as the economic upbringing of the young generation. Economic socialization of students must begin with elementary school and carry on for all years of studying in an educational institution, as it is the mastery of the basics of economic knowledge leads to awareness of the role of education as a guarantor of competitiveness in the labor market. We can distinguish the following components in the structure of economic socialization: cognitive components and factors (perceptions and representations, irrational and rational in economic thinking, decision-making process and implementation of economic choices); affective components and factors (the role of emotions and feelings in making economic decisions, the impact of advertising); components of the actual economic behavior. Consequently, the economic socialization of students is a process of forming the economic ideas that provide an individual with the ability to achieve their goals through interaction with the economic system. The most structured parts of the factors of economic socialization are social institutions, among which the most important is education. An important place in economic socialization is occupied by economic needs, the nature and implementation of which contribute to the inclusion of personality into social activities, forming its economic consciousness. In the conditions of the transformational changes in Ukraine there are dynamic and profound changes in social characteristics of the population as a whole, as well as of the young generation in particular. In this case, social representations of the personality, the state and content of which will determine in the near future sustainable development of Ukrainian society.
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