메가이벤트 유치에 대한 주민 지지의 영향요인

Abstract

This study was designed considering the limitations of social exchange theory, which assumes that external economic compensation is likely to motivate participation in resource exchanges. This study examined the effects of knowledge, community attachment, and government trust on exchange relationships under the assumption that rational and reciprocal exchange relationships can supplement the limitations of social exchange theory. The final test utilized 453 questionnaires gathered from local residents in preparation for the Busan World Expo. The following are the results: First, the more negative effects residents perceived, the less likely they were to oppose the Expo bid. Second, this study found that knowledge, community attachment, and government trust can enhance perceived positive impacts and influence positive impacts on Expo bid support. Despite the lack of statistical significance between these three variables, this study suggests that they may contribute to mitigating perceived negative impacts, which could be interpreted as a hint to encourage support for the Expo bid. This study concludes, based on these findings, that knowledge, community attachment, and government trust are necessary conditions for establishing a rational and reciprocal exchange relationship. Some strategies for increasing knowledge and trust in government are also proposed, such as providing objective information based on the Expo's functions and roles rather than biased public relations focusing on economic impacts, ensuring residents' participation in the Expo bidding process as a whole, and expanding private sector