Abstract
The purpose of this study is to provide a theoretical basis which will be useful to determine and establish the strategic priority by evaluating both importance level and sati sfaction level in selection property of customers who use a screen golf clubs using IPA method. Five screen golf clubs were selected in Seoul city and subjects are selected 266(88.7%) out of total were set as valid specimens people who use screen golf club from June, June, 1st to July, 26th 2013. Data were collected from several statistics. They were as follows; frequency analysis, factor analysis, and t-test to verify the difference of perception about selection property by using SPSS WIN Version 18.0 Program. The results through this research method were as follows First, selection property of screen golf club priority weights are flat rate coupon price, convenience of using parking space, size of game room space, screen golf game fee and discount policy in order; however, in satisfaction level, caddy`s specialty and service attributes are showed to get high satisfaction. Second, analysis results from IPA matrix, the variables that belong to 1-quadrant contains screen golf game fee, appearance and kindness of employee, discount policy, inner environment, size of game room space. Third, the variables that belong to 2-quadrant contains flat rate coupon price, operating hour, reservation system, convenience of using parking space. Fourth, variables that belong to 3-quadrant contains condition of screen golf club, distance convenience, food and beverage costs, transportation linkages. Fifth, variables that belong to 4-quadrant contains provision of food and drink and events.
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