Abstract
The article examines specificity of visual communication in the context of fine art. It is shown that visual communication is highly specific due to interaction of an art object with a subject-viewer. Two stages of visual communication are identified (the first one is associated with information transfer from an art object to a viewer; the second one - with a subject’s feedback on an art object), effect of “delayed communication” is examined; it is proved that fine art works initiate both one-sided and two-sided communication with a viewer. The conclusion is made that artworks acquire cultural meaning due to their openness for interpretation.
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