Abstract
The article summarizes the data on the competitive advantages of innovative forest products in Russia and abroad. It is noted that the Russian market is not completely ready for innovative products that have been intensively developed recently. To ensure universal promotion of new products, it is necessary to use a system of product standardization, improve staff skills, and increase consumer literacy. The problem is that many innovative products are developed abroad and enter the Russian market as a result of foreign investment in the Russian timber industry. The production of composite structural wood materials is due to the fact that in some regions of the world there is a large proportion of low-quality wood raw materials, which cannot be used in industry in the form of balances, technological raw materials and firewood. Innovative technologies make it possible to obtain construction and structural materials from low-quality wood raw materials, in which there are no shortcomings of solid wood. New structural wood materials fill specific market niches, leading to deeper market differentiation. The price factor largely determines the demand for innovative products in the domestic market, otherwise, excess volumes of products are exported to foreign markets.
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