Abstract
The article reveals the essence and examines the constituent elements of the business model of innovative development of the enterprise. It is noted that innovative development is a necessary condition for the success of a modern enterprise, because in today's dynamic economic conditions, at the current level of competition and the speed of technological changes, innovation is the main condition for economic growth. Complexity and dynamism of the foreign economic environment, crisis phenomena, increased competition requires enterprises to adopt an appropriate model of behavior for the introduction of innovative changes in products and services, technologies in key business processes. The vast majority of Ukrainian enterprises do not sufficiently take into account the influence of the dynamic external environment on the course of their business processes and lose additional opportunities for innovative development. Therefore, it is important to establish and implement a fundamentally new strategic system management of innovative development of the enterprise - active search, formation and development of innovative capabilities, creation and use of strategic opportunities on the basis of an adequate theoretical base, new conceptual ideas, approaches, methodological tools. It was found that in modern conditions, one of the most important factors for ensuring the effective long-term activity of an enterprise is its successful implementation of the strategic development of innovative activities. Orientation the innovative type of development of an enterprise requires constant changes in all its elements (strategy, structure, processes, products, personnel). The relationship between strategic and innovative activities in the conditions of intensifying competition, transition from mass to off-demand production, increasing the role of management automation, reducing the duration of the development and introduction of new products, expanding cooperation and corporatization. Therefore, the toolkit for managing the innovative development of the enterprise is based on the methodology of strategic management, in particular conceptualization, business modeling and strategic planning.
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