Abstract
The article is devoted to the study of issues of changing consumer behavior in modern conditions. It was clarified that it is important for domestic companies to determine shifts in consumer behavior and activity, to take them into account when developing development strategies. It has been determined that the most common consumer economy strategies during crisis periods are substitution, rationalization and avoidance strategies. A general description of modern features of consumer behavior is given – irrational financial manifestations, changes in consumer habits and the level of purchasing activity.
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