블라인드 박스 패키지 전략과 소비자 구매욕구

Abstract

With the development of the economy, consumption levels are getting better and better. At the same time, people's cultural awareness and needs have also improved. Against this background, as the first contact between consumers and brands, the package is an important touch point, carrying cultural symbols and brand image, and is becoming more and more important. This study focuses on the package design of blind box, which aims to explore the connection between package design and consumers' purchase desire through case analysis and online survey. Through the analysis of the package design, we will explore how design elements influence consumers' purchase decisions and explore potential psychological mechanisms. The insights from the study were that package design should maximize the use of visual elements, combine the content of the product, and present information clearly and accurately to make the product understandable and stimulate consumption.