КОРПОРАТИВНА КУЛЬТУРА АВІАКОМПАНІЙ В СУЧАСНИХ УМОВАХ

Abstract

Airlines are required to not only adapt to shifting market conditions and technological improvements, but also to rethink and construct their own corporate culture in order to stay up with the current stage of growth in the aviation industry, which is facing significant upheavals. This is vital in order for airlines to be able to keep up with the current stage of development. In addition to the pandemics-specific challenges that were brought on by COVID-19, and the war in Ukraine, the concurrent socioeconomic crisis brought about an additional focus that was of utmost significance. In order to determine the influence that the pandemic of the coronavirus disease and the war have had on the management of the corporate culture of airlines, the goal of this essay is to investigate the impact. The aim of this paper is to analyze the ways in which corporate culture influences many aspects of airline operations. These aspects include the internal interaction and motivation of employees, as well as the outward image and communications with consumers. Tools for managing airline corporate culture during a crisis include communication platforms, psychological support programs, skills training, leadership development initiatives, and airline employee opinion and feedback tools. These tools help airlines adapt to change during a crisis, maintain a healthy corporate culture, and support their employees. Setting clear goals and regular monitoring of performance indicators are important for timely adaptation of corporate culture management strategies. It is appropriate to use the KPI system of airlines for the development of corporate culture in the conditions of modern challenges. The KPI system is offered as follows: KPI 1: Level of employee engagement; KPI 2: Reducing the level of stress among employees; KPI 3: Level of training and development of employees; KPI 4: Improvement of leadership skills in management; KPI 5: Improvement of corporate culture based on feedback. There is a possibility that the study will be useful to academic scholars, analysts, and businesses. Potential route for further exploration, regarding the development of corporate culture in the face of both exogenous and endogenous unpredictability, is the digitization of the key performance indicator system that is adopted by airlines.