Abstract

The article touches on various areas through which the concept of design, its theoretical and practical components can be examined, what is the designer’s thinking from the point of view of philosophy and aesthetics by the example of the real creative life of famous artistic and aesthetic fi gures. Identity, chaos, expediency — those are the defi ning terms, whose subtleties are based on the scholarly works of Vladimir F. Sidorenko (Professor of the Moscow Textile Academy, member of the Artists’ Union, member of the Designers’ Union, Doctor of Art History, Laureate of the State Prize in Literature and Art). The article discloses the features of the aesthetics of expediency, the application of the abbreviation of this term. The time period from the 1920 to the 1880 of the last century suffi ces for explaining the foundations of the aesthetics of expediency, since it is during this time period that we can observe a surge of the most striking movements in art which infl uenced the design style. The world of design and the people of the design culture in it, imitation of nature and retreating from it — all of this is, undoubtedly, relevant for our time. In the decade of the 2020s, when many trends in art are arriving at a dead end, and sometimes even to their logical conclusion, it is important to go one century back, to the sources, to learn from the experience of our predecessors in the artistic fi eld. It is useful for contemporary artists to study what the contemporaries of the past years arrived at earlier in order to achieve their artistic success and remain in the history of design for all times.

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