색채 분석을 활용한 한국 도시락 연구

Abstract

Since the takeout packed meal market has grown rapidly, takeout meals require physical environment displays and marketing strategies. Food color and design is therefore the information with which suppliers provide consumers that leads to product development. In this study therefore, we considered the food color of takeout meals as an important marketing element that boosts consumption desire and analyzed color images of takeout meals currently on the market. For this research, we selected 55 samples from takeout meals sold in 2015 and sorted them according to price. The result being that there was a change to dominance color ratio depending on the contents of the entree. This occurred if a little garnish was added to a low-end takeout meal and the color was more simplified. However, packed meal containers did not change a lot even though the price was higher. Mass produced takeout meals used the same type of plastic containers regardless of the entree. High-end takeout meals from both restaurants and hotels used the same type of containers.