КОРЕЛЯЦІЙНО-РЕГРЕСІЙНИЙ АНАЛІЗ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОДУКЦІЇ ПІДПРИЄМСТВА

Abstract

The economic purpose of correlation-regression analysis is to determine the possible options for product competitiveness management, as well as an assessment of possible ways to achieve the desired result. The developed model can be used to improve planning and increase the level of product competitiveness. The forecast of results, though for the short term, gives the chance to learn about the prospects of obtaining the appropriate level of competitiveness of products in accordance with the degree of application of the impact on it. The forecast is dynamic and adapts to changes based on the latest data. The proposed model can be integrated into the existing decision support system to increase the competitiveness of products. In addition, correlation-regression analysis makes it possible to estimate the current situation using a regression equation. The mathematical reflection of the study of product competitiveness is the economic-mathematical model, which determines its functioning and assessment of changes in its effectiveness in the event of possible changes in the characteristics of economic activity. The parameters of economic models are estimated using the methods of mathematical statistics according to real statistical information. The task of correlation-regression analysis is to construct and analysis of the economic-mathematical model of the regression equation (correlation equation, which reflects the dependence of the resultant feature on several factor features and gives an estimate of the degree of connection density. Using data on the magnitude and direction of action of the analyzed factors, you can get the data that can be obtained to assess the relevant impact on the current level of product competitiveness. That is, such an analysis is a powerful and flexible tool for studying the relationships between product competitiveness indicators. The use of this method makes it possible to better understanding of the level of influence of factors on the competitiveness of products, and, accordingly, learn to manage the processes that take place, as well as more accurately predict their further interaction. These studies are important for the formation and implementation of management decisions to increase the competitiveness of products, because it narrows the choice of indicators with the greatest impact on its level. The ability to determine short-term forecasting of such impacts makes it possible to determine regional perspectives under the conditions of implemented measures.