НАПРЯМИ АНАЛІЗУ ПРИБУТКОВОСТІ ДІЯЛЬНОСТІ СТРАХОВОЇ КОМПАНІЇ

Abstract

The article examines the areas of analysis of the profitability of the insurance company based on the information of the financial statements of the private joint-stock company «Insurance group «TAS» using the system of absolute and relative indicators. The change in the level of profitability of the insurance business is determined primarily by the ratio of the dynamics of income and expenses, therefore, using the techniques of horizontal and vertical analysis, an assessment of the composition, structure and dynamics of income and expenses of the insurer was carried out. It was established that, taking into account the specifics of insurance activity, net earned insurance premiums have the main influence on the formation of income, and on the formation of expenses – net incurred losses for insurance payments. The algorithm for forming indicators of financial results of an insurance company is generalized: gross profit, profit from operating activities, profit before taxation, net profit. The method of deterministic factor analysis of the gross profit indicator as a result of the main operational (insurance) activity is proposed. Based on the results of the calculations, it was determined that the factors of the increase in gross profit were: an increase in net earned insurance premiums, a decrease in the cost of sold products (goods, works, services), a reduction in net incurred losses for insurance payments (the main factor). The economic content is disclosed, the calculation method is defined, and the dynamics of the indicators of the profitability of the insurance company's activity are analyzed: the profitability of the insurance service, the profitability of sales, the profitability of investment activities, the total and net profitability of assets and equity capital. In general, the analysis of the profitability of the insurance company is proposed to be carried out in the following directions: horizontal and vertical analysis of income and expenses; analysis of formation and dynamics of indicators of financial results; deterministic factor analysis of indicators of financial results; calculation and evaluation of the dynamics of activity profitability indicators.