УПРАВЛІННЯ ЕФЕКТИВНІСТЮ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ МАЛОГО БІЗНЕСУ

Abstract

This article is devoted to the problems of managing the company’s efficiency of small business enterprises. It is proved that small business is one of the leading sectors of market economies because it solves important problems such as: employment, providing the market with various goods and services, and so on. The article clarifies the definition of enterprise efficient management, according to the authors, the most acceptable for small businesses. Such definition interpreted as a process based on management functions and takes into account the tools and methods of management decision-making, the formation and distribution of profits, and the rational use of all available resources to maximize financial results and optimize financial resources. Detailed research was conducted on the materials of small business representative - a limited liability company "VVM Trading" (Sumy). The main problems in its activity are revealed in the article. Among such problems, the authors highlight the low ability of the enterprise management system to ensure the implementation of such basic functions as: analysis, forecasting, planning, and hence - operational regulation of the situation in the environment. On the example of a specific small business entity, the authors argue that the efficiency of economic activity of the enterprise is fully amenable to management actions based on certain principles and scientific approaches. It is established that in LLC "VVM Trading" the entrepreneur combines the main functions of managing the efficiency of economic activity of the enterprise, as in most small enterprises. Optimization of the management structure is proposed on the example of the basic enterprise. Also it has been proven that a financial management specialist with a clearly defined range of responsibilities should professionally carry out the management process to manage the efficiency of economic activity. It is important to use economic and mathematical methods for analytical work, planning and forecasting of key economic indicators in order to improve the enterprise efficient management.