Abstract
Summary: the paper provides a comparative analysis of modern communication in networks and blogs of the information space and the genre of friendly writing in the Pushkin era. The general characteristic features of these types of text are highlighted, which are the imitation of live speech, as well as the interaction of the representative and communicative functions of communication. The paper shows the commonality of goals and communicative strategies of friendly writing and networking: self-presentation, simplified text structure, the use of elements of oral speech and its imitation. Selfpresentation both in a blog and in a friendly letter consists of two components: the actual presentation and communication. Different strategies of self-presentation create an image of the author, and communication ensures the translation of this image into the reader’s environment and forms feedback, readers’ response, allowing the author to adjust his image during communication. The paper also proves that during online communication in blogs, texts are created that transform the genre of friendly writing, including the reader’s works, his associations and cultural memory in the composition.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
