전문가 집단에 의한 천연염재 평가와 포지셔닝

Abstract

This study aims to compare the properties of natural dye stuffs, such as color, dyeability, fastness, and marketability, to analyze the differences noted by expert groups regarding the properties of the stuffs, and to make a positioning of the stuffs. A survey of experts in academia, business, and the art of natural dyeing was conducted, with an evaluation of 23 types of the stuff's properties. There is a correlation between the properties of the stuffs, and evaluating dye stuffs differs according to the group to which it belongs. X-axis relates to color and Y-axis refers to fastness in the positioning of the stuff. There are different relationships between properties according to their group. Color is significantly associated with marketability in art experts however, fastness is closely connected with marketability in business. The stuffs can be divided into five clusters. Cluster I includes indigo and persimmon, and is marked by excellent color, dyeability, fastness, and marketability, Cluster II contains safflower and sappan wood, which are excellent colors, yet suffer from low marketability on account of their medium to low fastness. Cluster III includes red, purple, and brown dyes, and onion and rhubarb, and has medium properties. Cluster IV is mugwort and yellow dyes, except onion and rhubarb, and features low properties. Cluster V is loess, featuring medium color and low fastness.