Abstract

The article highlights the idea of the need to move to a heterological paradigm of social research, relevant to the picture of modern society, which is fundamentally different from the classical one and even opposes it. New ideological guidelines, the key postulates of which are based on modern civilizational challenges, are inexorably replacing modernist worldview guidelines with a belief in the rationality of the social order in the ontological and axiological senses, holistic ideals under the sign of metaphysics. The course of social development has changed the usual social schemes, opposing and destroying, deconstructing them. Increasing factors of dehumanization, pan-mythologization, relativity, subjectivism, irrationalism, chance and uncertainty were revealed in social development. The picture of modern society is scattered, torn, many-sided, diverse, individualized by streams of autonomous processes and human wills. The social world has become different, requiring the latest cognitive thinking, a fundamentally new epistemology. The post-non-classical sociophilosophical discourse is caused by a crisis of traditional systemicity, classical spiritual guidelines, reductionist scientization of reality in a metaphysical project. However, this is not about opposing social paradigms, but about supplementing them in the study of various sections of social reality, solving certain types of tasks and scales. If the task is to trace the general, global trend of social development, one can rightfully apply the classical paradigm. Human-dimensional tactics of social cognition are needed to understand the singular aspects of human life, the “living tissue” of social processes, which is necessary in the conditions of the rapid, intense flows of modernity fraught with social cataclysms.

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