КЛЮЧОВІ ФАКТИ ГАРМОНІЗАЦІЇ ЦИФРОВОЇ ТОРГІВЛІ УКРАЇНИ

Abstract

In the conditions of digitization of the world economy, there is a need for the development the digital trade. The work reveals the facts about Ukrainian’s digital trade. Ukraine faces a lot of tasks related to the development of digital trade, which is why many works devoted to this issue have appeared in recent years. Despite the significant contribution of the scientific works described above, the current state of development of digital trade in Ukraine has not been finally resolved. Therefore, the author considers it expedient to conduct an analysis of the digital trade market in Ukraine. The purpose of the study is to reveal the peculiarities and facts of Ukraine's digital trade and to find ways to harmonize the digital environment between Ukraine and the EU. The landscape of consumers was studied and their characteristics were carried out by analyzing the dynamics of indicators of digital trade users in developed countries in comparison with Ukraine. The behavioral situation of Internet shopping is characterized by analyzing the current state of digital commerce penetration and the level of Internet penetration. Key aspects of Ukraine's digital trade are revealed in the work. The study analyzed the dynamics of net sales of digital trade among the 100 best online stores in Ukraine. The paper examines the net volume of digital trade sales among the 100 best online stores in Ukraine. Based on the above analysis of international experience, the author proposed ways to harmonize digital trade between Ukraine and developed countries. The work concluded that for the harmonization of digital trade between Ukraine and developed countries, it is necessary to practice the organization and implementation of digital trade, if the territory of the ecosystem functions similarly to the digital trade of the world, then this will be a guarantee of the development of digital trade on global markets. The implementation of harmonization of digital trade will remove obstacles to cross-border digital trade, increase the volume of cross-border digital trade and prepare the country for future changes in digital trade in global markets.