Abstract
This paper aims to investigate the linguistic landscape surrounding Pusan National University through the collection of linguistic data from commercial store signs in the vicinity of the Jangjeon Campus. Since these signs mirror the culture of the university town, we can delineate the characteristics of the area around Pusan National University by examining the types of characters and languages used, as well as the distribution of sign contents based on business types, with the goal of identifying regional peculiarities. The analysis yielded notable findings. Firstly, it was observed that the signage predominantly employs a combination of the Roman alphabet and Hangeul, with the latter being the most prevalent. Secondly, variations in each location were attributed to differences in the market and the primary customer base. Thirdly, instances of shop names incorporating 'pwutae' or 'hyo-won' were identified, signifying their proximity to Pusan National University.
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