Abstract
The purpose of this study is to investigate the relationship between motivation for watching golf games, satisfaction of watching, and loyalty of 384 golfers who have experience in golf games. And conducted a survey. The results of this study were as follow: First, in the verification of the relationship between the audience motivation and the satisfaction of viewing, the satisfaction factor of the game was significantly influenced by the cognitive motivation and emotional motivation factors. Respectively. Second, the three sub factors of cognitive, emotional and behavioral motivation showed a significant influence on reviewing intention and recommendation intention factor in the test of motivation and loyalty of golf participants. Third, in the verification of the relationship between satisfaction and loyalty of golf participants, gaming satisfaction and race satisfaction factor showed significant influence on reviewing intention and recommendation intention.
Published Version
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