ОЛИЙ ТАЪЛИМ МУАССАЛАРИ БРЕНД ҚИЙМАТИНИ БАҲОЛАШНИНГ МОДЕЛИ

Abstract

OVER THE PAST FEW DECADES, BRAND CAPITAL IDENTIFICATION HAS BEEN SEEN AS A PROBLEM WAITING TO BE SOLVED FOR MARKETING RESEARCHERS, AND A LOT OF RESEARCH IS BEING DONE. THE MAIN PURPOSE OF THIS STUDY IS TO IDENTIFY THE PROBLEMS ASSOCIATED WITH THE TRANSFORMATION OF THE FORMED IMAGE OF HIGHER EDUCATION INSTITUTIONS INTO A BRAND, AS WELL AS THE FACTORS CONTRIBUTING TO THE FORMATION OF THE BRAND OF UNIVERSITIES, MEASURING BRAND CAPITAL. THE RESULTS OF THE STUDY CAN BE USED TO SET KEY STRATEGIC GOALS FOR BRAND MANAGEMENT IN UNIVERSITIES.