Abstract
The requirements to the quality of higher education in Ukraine and in the world are rising. This means that the quality of strategic management of HEIs is a guarantee of successful implementation of the state reform of higher education in Ukraine. In this conditions, there is no doubt that the adjustment of the universities’ strategies is inevitable if they are going to adapt to new challenges. The article is devoted to the evaluation from the process approach of the management of effectiveness of the university's strategy as a project-oriented organization. the matrix "competitive position / growth trend" for the universities of the Kharkiv region in 2017 was constructed. A comparative assessment of the activities of universities of the Kharkiv region in 2017 has been carried out for three components: quality of scientific and pedagogical potential; quality of training; international recognition. The paper investigates the hypothesis of a connection between the position in the official rating of universities and the quality of its strategic plan. The data of the Consolidated rating of Ukrainian universities and the rating of CEDOS for 2015-1017 are used. Correlation connection with time lag between these indicators is proved. The rank correlation increases with the increase of the time lag (in this paper the range of the time lag {0; 1; 2} was investigated, due to the availability of empirical data). The research evaluated the degree of correlation of the observed phenomena (the content of the strategic plan and the university’s position in the rating) by Spearman’s rank correlation coefficient. The colligation of the studied factors was assessed applying the Chaddock’s scale. The results of the correlation analysis of the relationship between the group of indicators "The main management processes of the university" and the group of calculated indicators in the structure of the indicator "Content of the strategic plan" confirmed the correctness of the using the rating methodology by the CEDOS Center. The authors conclude that the management of an organization such as a university is advantageously carried out from the standpoint of the process approach
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