ОБҐРУНТУВАННЯ ЗНАЧЕННЯ МОРСЬКОГО ТУРИЗМУ ДЛЯ ЕКОНОМІКИ ЄВРОПИ

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The article emphasizes that the dynamic development of maritime tourism is especially important for all industries and its importance is constantly growing. Where to direct such development, how to ensure the conditions for its sustainable development are the main issues for countries at the regional level. It is noted that the demand in the European maritime tourism market has specific development factors that need to be studied. The main areas in which maritime tourism contributes to the European economy are highlighted. Indirect effects of maritime tourism, which are manifested as a driving force in the development of other ancillary activities. Peculiarities of legislative regulation of maritime tourism in European countries with developed and transition economies are considered. Their features and examples are given. Resource-based and tourism-based models of maritime tourism development are described. Various classifications of the tourist market in general and the maritime tourism market in particular are presented and analyzed. It is emphasized that all classifications have their specific real purpose and purpose. For effective marketing management of tourist destinations it is necessary to identify and assess its potential. The question of the concept of "new market", which is of particular importance for the development of the maritime tourism industry. It is emphasized that with regard to the market or destination to which they are specifically targeted, some sectors of maritime tourism have a special impact on the development of the territory or region. This fact is present in all European markets, but with noticeable differences in the form and intensity of their influence. The destination is undoubtedly the main resource that requires sound and sustainable management. The future of maritime tourism around the world is a constant development; however, new research is needed to monitor changes in market demand and adapt to such changes. Changes have been observed in all three sectors of maritime tourism, and supply is designed to meet new forms of demand, thus providing an upward trend in the future.