Abstract
This research analyses the discourse of advertisement in different websites on beauty products depending of a linguistic model and a multi-model analysis to go behind what lies after the advertisement. The data of this research are quoted from different websites and channels and they will be limited to some advertisements. The results of the analysis show that most of the beauty product advertisements depend on a limited number of words rather than sentences, using affective colors, and famous celebrities as a way for attracting the audience. Another result is those using women’s pictures for showing not only the feministic features and tenderness, but women's strength and challenge were also revealed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
