Abstract
Franchising as a business technology is not widely represented and in demand in the Russian business environment. But at the same time, the key advantages of franchising, while stabilizing the overall political and economic situation, make it possible to activate business activity in this business format. Moreover, the consumer services sector is the most dynamically developing segment of the service market, since the growth of the welfare of the population (projected in the medium term) and the growth of the quality of life will stimulate demand primarily in the service sector. However, in order for franchising, as an optimal business technology, to be developed in the Russian consumer services sector, the services provided by copyright holders to their franchisees must be characterized by an appropriate level of quality and sufficient efficiency. It follows from this that franchising networks need to develop their own business models. The article presents a practical analysis of the activities of a franchise network in the Russian Federation, identifying problems in its model and developing proposals aimed at business development.
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