СУТНІСНА ПРИРОДА І КЛЮЧОВІ ХАРАКТЕРИСТИКИ КРЕАТИВНОЇ ЕКОНОМІКИ

Abstract

The article is devoted to the systematization of theoretical problems of the creative economy and their key characteristics. It is emphasized that the creative economy, from the point of view of the influence of intellectual capital and investments in human capital on the dynamics of competitive development of national economies, is the highest form of development of the new economy, capable of producing creative products with more than 50% of the specific weight of the creative component in their intangible value. The innovation-technological paradigm of the creative economy is determined by the accelerated dynamization of global technological progress, in which production, turning into a platform for technological application and a continuous flow of innovative developments, puts science and education among the priority factors of global economic development. As international practice shows, it is precisely the cultural aspect of the creation of economic activity that is the most difficult to understand, since in the cultural sphere, as in no other, the prevailing concepts in most cases require the greatest adjustments in order to adequately reflect the specific methods of organization and development of the economic system of society, presented in products of material and spiritual labor, the system of social norms and institutions, as well as the attitude of individuals to nature, to each other and to themselves. The article emphasizes the cultural paradigm of the theoretical design of the creative economy, which is characterized by the multifacetedness of the cultural phenomenon, which makes it possible to significantly expand the methodological ideas about the nature and driving forces of creative production based on the inclusion of economic activity that goes beyond the artistic sphere itself. The fundamental transformations that the world economic system has undergone in recent decades include radical changes in the nature and forms of organization of economic activity with the loss of traditional reproductive factors of production of their leading role in the competitive development of companies, states and entire regions. Under such conditions, their maintenance of high competitive positions on the market is decisively determined by creative resources, which, although they cannot be evaluated in traditional value categories, are actively introduced into the process of social reproduction based on the generation of new creative ideas by economic entities and their large-scale market commercialization.