Abstract
The present stage of sociocultural development is inextricably linked with the development of information society. Computer technologies are radically changing the structure of the cultural consciousness, including art. With a growing amount of information there is a problem of finding new methods of its analysis and synthesis. That leads to the transformation of the ways of learning and discovering the world, to the change in the way of thinking, to the birth of modern algorithms of creative consciousness. New features of the artistic consciousness are manifested at different levels of development of modern art. Most clearly, they represent different branches of technological and computer art. The creative practice of using technological possibilities of the information age shapes new principles of artistic vision, creates objectless art, and sets current possibilities of artistic communication corresponding to the postmodern worldview paradigm. Our analysis of some trends in 20th century art suggests that the principles of artistic consciousness of the information age have arisen in the precomputer era. Some representatives of the rationally oriented art (B. Riley, J.R. Soto, J. le Parc, F. Morellet) have turned to the use of the algorithm for creating art that would form the basis of computer art practices by mid20th century. In this article, we have focused on the theoretical perspectives and creative practice by V. Vazarely, one of the prominent representatives of European op art (optical art). We explain the birth of artistic thinking in accordance to the cultural consciousness of the modern information society in the era before the spread of computer technology. The analysis showed that the development of 20th century art reflects the objective laws of the evolution of artistic vision. The era of widespread use of computer technology has been prepared by the logic of the structural transformations of the cultural consciousness, fully identified in today’s culture.
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