КОМПЛЕКСНИЙ МЕХАНІЗМ СТИМУЛЮВАННЯ ТУРИСТИЧНОЇ ПРИВАБЛИВОСТІ ВІННИЦЬКОЇ ОБЛАСТІ

Abstract

The article examines the mechanism of forming a strategy for stimulating tourist attraction by forming its purpose, goals and objectives, as well as the results of its implementation. An example of one of these strategies is the program of smart tourism specialization of the Vinnytsia region as an example of a complex mechanism for stimulating the tourist attractiveness of this region. It is noted that this mechanism is a model that should be based on a SWOT analysis of the tourism industry of the Vinnytsia region, the specifics of the tourism industry in the region, the specification of expected results taking into account promising strategic decisions, as well as the formation of a specific strategy for the smart specialization of tourism in the region. The work also developed a methodical model for the formation of a smart tourism specialization program in the Vinnytsia region. The expected results from the implementation of this mechanism and the indicators of these results are defined. Also, during the formation of a complex mechanism for stimulating the tourist attractiveness of the Vinnytsia region, attention was paid to the logical division of the region's territories, namely, an analysis of the regions of the region was carried out and their tourist specialization was determined, which made it possible to make a more thorough analysis of the territories and tourist destinations, which in turn will make it possible to more accurately form strategic tourism goals to attract potential investors. The result of such a proposal is a map of the specialization of districts of Vinnytsia region by types of tourism based on available tourist resources. The importance and effectiveness of using the specified mechanism for stimulating the tourist attractiveness of the Vinnytsia region is confirmed by the determination of regional development priorities on the basis of smart specialization, which is mentioned in the new cycle of strategic planning in the field of regional development until 2027. It is noted that the implementation of the mechanism of increasing the tourist attractiveness of the Vinnytsia region through the implementation of smart specialization requires the comprehensiveness of all sectors of the economy and representatives of the state and business.