Abstract
The article is devoted to identifying the reasons why it is so difficult to assemble a strong and longterm team in creative projects and effectively manage them. The author notes that only those companies whose HR managers are familiar with phased screening methods can do this. It is concluded that following the correct sequence of candidates passing through the selection funnel automatically solves two key problems associated with the management of creative personnel. Analytical work has been carried out to study methodologies for evaluating creative personnel in foreign and Russian companies and an own effective algorithm for passing creative applicants through the HR funnel has been proposed.
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