Abstract
The paper characterizes the theoretical foundations of financial consulting in personal finance management and its significance in the financial life of households in the country. Data on income and expenses of the population by deciles groups, as well as the structure of financial assets have been presented. A weak contribution of personal finances to the development processes of the financial market under conditions of unstable economic growth has been identified. The range of services for managing personal finances and conducting operations with financial instruments provided by financial institutions and independent financial consultants is outlined. The expediency of reorienting managers of financial institutions working in the field of personal finance management from a sales format to a financial consultant format is emphasized as a primary factor in the development of the financial market. The main directions for the development of financial consulting in personal finance management are formed-through the activation of consulting activities of financial institutions and the integration of joint efforts between financial institutions and independent financial consultants.
Published Version
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