Сучасний стан та особливості розвитку менеджменту туризму

Abstract

The article is devoted to the development of theoretical issues pertaining to the analysis of current state and trends in tourism management development, the disclosure of opportunities and prospects for the development of tourism, as well as the formation of scholarly and methodological prerequisites for its management development. According to the ratified Strategy for the development of tourism and resorts by 2026 the coordination of mechanisms and tools with the direct strategy for the development of tourism in Ukraine has been explicated. The state regulation mechanisms of the sphere of tourism development, as well as the development of tools for the implementation of governmental strategy have been accordingly systematised. The organisational and economic mechanism of securing the Ukrainian tourist industry development has been suggested in this article. The main directions of tourism management development have been established. The investigation of the development functions of tourism allowed estimating the predominant role of economic, social and ecologic functions. The main principles for the development of tourism management have been established. Tourism is considered to be a system with internal and external environment. The internal body of tourist industry is represented by its organisational structure, personnel, marketing and finance whereas the external one includes political, economic, social, natural, and technological parts. The formation of efficient system and development of tourism management is essentially predetermined by tourist destination, possible only when supported by all tourism stakeholders. The article analyses the leading world practice of tourist destinations with successfully implemented principle of state and private partnership.