Abstract
The problem of traditions is most of all actualized when society acquires a transitive nature, because of which its main institutions are being modified. The subject of this research is traditions as a socio-cultural institution, reflecting social and cultural changes. The author examines traditions from the perspective of a functional approach that reveals their purpose in the life of any society. Based on this approach, as a methodological method, the functionality of traditions aimed at integrating and regulating social and cultural processes has been substantiated. At the same time, the author notes that in the era of global changes associated primarily with communicative and informational changes, the trajectory of the functioning of traditions is being transformed and their natural modification occurs as the dominant tool for regulating the socio-cultural processes of modern societies.
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