Abstract
The article shows that the digital transformation of domestic healthcare leads to the emergence of new opportunities for its qualitative development and improvement of the efficiency of services provided, in this regard, such a transformation is one of the key directions of the national Healthcare project implemented in the Russian Federation. It shows how telemedicine, electronic medical records, artificial intelligence, big data analysis, etc. They provide an increase in the efficiency of medical services, allowing the formation of technological and organizational aspects for the effective development of the healthcare system within the framework of the so-called "4p medicine", which largely embodies the paradigm of its development in the digital age. The emergence of 4P medicine represents a transition from a reactive to a proactive model of the healthcare system, focusing on prevention, early detection and personalized treatment in order to improve the effectiveness of the healthcare system and reduce the cost of its operation.
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