Abstract
The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer. The article discusses topical problems of increasing the competitiveness of a domestic toy in comparison with analogues of foreign manufacturers. The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed. When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age. Methods of studying consumer evaluations needs to be adapted for use by domestic entrepreneurs
Highlights
The competitiveness of the domestic toy is the ability of this category of goods to satisfy the needs of the domestic consumer
The possibilities of applying new marketing technologies that increase the competitiveness of the domestic toy are analyzed
When assessing the competitiveness of toys, it is necessary to take into account the requirements of different categories of consumers, taking into account their distribution by income level, sex and age
Summary
Как правило, используют показатели, нормируемые техническими условиями, стандартами, предусмотренные при разработке и проектировании или свойственные товарам, занимающим доминирующее положение на рынке (например, цена лидера рынка). Как фактическую способность товаров удовлетворять потребности, поэтому для ее оценки должны количественно оцениваться фактически достигнутые значения показателей с помощью эмпирических методов, инструментальных способов измерения, экспертных оценок и т. При этом можно выявить два различных подхода как к способам составления самого перечня возможных критериев оценки конкурентоспособности, так и к методам количественной оценки их значений для конкретного товара (вида продукции).
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
