ПРАКТИЧНІ АСПЕКТИ БІЗНЕС-ПРОЕКТУВАННЯ В ПОВОЄНИЙ ПЕРІОД

Abstract

In the post-war period in Ukraine, business planning will become especially relevant. At that time, the country will face many economic challenges and infrastructural problems, in the solution of which a great role is assigned to business planning. The use of modern technologies in business can become a catalyst for innovation and competitiveness. Business design includes market analysis, study of technological trends and development of strategies for the introduction of new technologies in various sectors of the economy. The projects are intended to help develop support programs for small and medium-sized business entrepreneurs, including financial measures, management consulting and access to markets. Among many industries, the development of the tourism industry in Ukraine at this time will have an important strategic importance. The implementation of projects in the tourism industry will become an important element not only in the economic growth of the country, but also in the improvement of the quality of life and mutual understanding between nations. The study of the tourist market in Ukraine, in particular in the Southern region, indicates the importance of creating favorable conditions for the development of the tourist services market. Ukraine has significant resources and territorial opportunities for the development of tourism, such as various natural landscapes, resort areas, thermal springs, mountains and other attractions. The negative effects of the pandemic have affected all aspects of the tourism infrastructure, including hotels, restaurants and other tourist facilities. Therefore, for the further development of the tourism market in Ukraine, it is necessary to take into account the adverse consequences of the pandemic, look for innovative solutions and create conditions for the recovery and support of the industry.