ПРОБЛЕМИ ВИБОРУ ПРІОРИТЕТНОГО НАПРЯМКУ СТРАТЕГІЧНОГО РОЗВИТКУ ПІДПРИЄМСТВА

Abstract

In the article the choice of strategic priorities of the company. The use of iterative method to solve the problem of managing complex processes, providing choice as the starting point of the first iteration of the environment, since the choice of strategic priorities of enterprise development begins with an analysis of changes in the environment. That it creates a need and demand for innovation of a degree of aggressiveness. Quantitatively integral indicator for assessing the degree of aggressiveness innovation strategy defined by increments of adaptation costs and share new products. This kind of multiplier degree of aggressiveness innovation strategy. The higher the value of the multiplier, the higher the degree of aggressiveness innovation strategy. To implement the reduced model developed by an iterative process of selecting the best alternative strategic development of the company, which involves three iterations, during which gradually refined features, structures, processes, state of the environment, the implementation of which leads to the adoption of the necessary decisions. The major problem with this choice is the criterion of efficiency options strategic direction of the company. It is proposed as a criterion for selecting the best option to take rate of return on investment. The algorithm allows an iterative process of selecting priority strategic enterprise development in interactive mode. The algorithm consists of two parts: the first evaluates the degree of aggressiveness of innovation; second - choice of strategic direction of the company. The logic of the first part of the algorithm based on an assessment of aggressiveness innovation. The logic of the second part of the algorithm - is an iterative approach to the choice of strategic direction. In addition, the choice of strategic direction and development company based on an evaluation of elements of the strategic potential of the company.