Abstract

The financial sector has faced many challenges over the past year. Like many other industries around the world, the financial sector has lost its workforce and many businesses have been forced to close. However, such a challenge has paved the way for the strengthening of existing trends. This article will look at the main global trends in the financial and technology sector in “turbulent” 2020 and the post-covid period. Particular emphasis is placed on a new generation of technological innovations in the form of artificial intelligence and cloud technologies. The nature of innovation within the banking ecosystem is assessed, the current state of financial institutions' branch presence, and the issue of changing attitudes towards social responsibility amidst massive digitalization in the financial sector is highlighted. All data has been taken from studies and surveys of prominent large financial institutions and statistical aggregators.

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