Формування конкурентоспроможної стратегії підприємства у воєнний час

Abstract

The article discusses the key aspects of competitiveness of enterprises in the context of the military conflict with Russia, which has left a significant mark on the economic landscape of Ukraine. The results of the analysis indicate serious destruction of the country’s economy, especially given the impact of the war on various sectors of the economic management. Measuring the competitiveness of enterprises can be represented by three main indicators: market efficiency, innovation potential, and intangible assets. The consequences of the war, which is still going on, have determined the risks and challenges that have become decisive factors for business. The destruction of economic infrastructure, supply chain disruptions, and geopolitical changes have become key factors driving the need for strategic transformations to ensure survival and overcome the wartime challenges. The article emphasizes the need for active adaptation of enterprises during the wartime: rapid response to changes in the business environment, search for alternative markets and suppliers, investments in new technologies. These strategies become crucial for maintaining and increasing competitiveness during the wartime. Opportunities to expand markets, change suppliers and resources can reduce the vulnerability of economic entities. In times of uncertainty, it is important to invest in innovative technologies and approaches. This not only helps to stay competitive, but also creates new opportunities for growth in a challenging environment. An important element of long-term success is the development and implementation of strategic risk management plans. This involves identifying and minimizing potential threats, as well as being prepared to respond effectively to unforeseen circumstances. The conditions of war require businesses to actively cooperate and join forces. On the basis of the carried out analysis, the key stages of formation of an effective competitive strategy of enterprise have been proposed. These steps will not only contribute to the survival of companies during the wartime, but will also open up new opportunities for sustainable development and increased competitiveness in the long run.