Abstract
Is there a necessary and sufficient set of qualitative and quantitative tools (phase and fractal), arranged in a specific sequence, and allowing yourself under time pressure and relatively fast to construct the project chosen for the case study for the problem situation? This research question in the article is given a positive answer. Ten years´ experience of writing individual and group research and educational research cases in the genre KEYKIS within teaching Graduate School of Corporate Management Russian Presidential Academy of National Economy and Public Administration, National Research University "Higher School of Economics" (HSE) and Business University MIRBIS several marketing and managerial disciplines, as well as an extensive consulting practice, allow us to make some generalizations. Show one possible set of qualitative and quantitative tools to build and visualize conceptual models and theories for private research specific cases. The presence of invariant characterization and measurement tools applicable for use on the adjacent flat hierarchies, and networks is showh. It has been shown that it is possible accurate and relatively quick to describe the complex poorly formalized interdisciplinary problematic situation with access to the field (tensor) of alternative solutions regarding adequate external challenges. Examples of practical application of presented equipment.
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