한옥체험업의 생존특성과 생존을 위한 결정 요인 탐색

Abstract

This study aims to estimate the survival function of the Hanok accomodation and examine its key survival factors. Using the data made publicly available by the government, we examined a sample of 1,880 Hanok accommodations operated between 2009 and 2021. The estimated overall survival function suggested that Hanok accommodations were exposed to the risk of business closure immediately after opening, and the survival rate continuously decreased every year rather than plunging at a specific point. The Kaplan-Meier analysis showed that the survival rate differed based on location, certification, safety/hygiene, and historical variables. The Cox regression model indicated that the survival of Hanok accommodations depended on location, density, land-use suitability, certification, and safety/hygiene. These findings can help better understand Hanok accomodations’ survival factors and provide significant implications for the survival of Hanok accommodation. Furthermore, this study provide the government and Hanok accomodation hosts with practical solutions to improve the survival rate of Hanok accommodation.