Abstract
The article examines the concept of "competitiveness of the region" and "smart specialization". The relevance of the study of smart specialization in the context of ensuring the competitive development of regions is substantiated. The analysis of publications on the chosen subject is made. Features of the concept of "smart specialization" of the region are considered. The preconditions of smart specialization are generalized. The regional strategies of development of the Ukrainian regions are investigated, the strategies corresponding to the concept of "smart specialization" are singled out. The innovative activity of Ivano-Frankivsk region in comparison with the neighboring regions (Lviv and Ternopil) is analyzed as a priority strategic direction of the concept of smart specialization. The development strategy of Ivano-Frankivsk region for compliance with the main criteria of smart specialization is analyzed. The competitive advantages of the region, which are formed on the basis of smart specialization, are studied.
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