ПРОЄКТНИЙ ПІДХІД В СИСТЕМІ УПРАВЛІННЯ СОЦІАЛЬНОЮ ВІДПОВІДАЛЬНІСТЮ

Abstract

The article is devoted to highlighting the issues of the social responsibility enterprise’s management, which based on project approach in the modern business environment conditions. The semantics concept of “social responsibility” was described, including the author’s definition. The levels of social responsibility (basic, corporate, higher) were given, and their essence are revealed. Considered degrees (social responsibility as an internal human need, social responsibility for the sake of moral, economic benefits, social responsibility for the sake of avoiding sanctions) and components (obligatory, rational and moral) of the social responsibility. Differences between the system of social responsibility and one-time manifestations of charity and volunteerism were determined (involvement, targeting, systematicity, focus on the development of human capital, collegiality in decision-making, integration of the responsibility’s principles into the daily organization activities, independence from external circumstances, but only adjusting the focus and content of initiatives in the field of social responsibility, strategicness, the win-win principle). Essential approaches to defining the concept of «project approach» were considered. Its features and essential components were described through the prism of goal setting, requirements, communication system, limitations, methods of making and adopting management decisions, life cycle, motivational aspect and benefits. Attention was paid to the peculiarities of social responsibility management, with using project management and an attempt is made to prove the feasibility of applying the project approach in conditions of uncertainty and limited resource provision. In particular, a model of the project approach to the social responsibility enterprise’s management has been formed. It focuses on internal and external social responsibility, which should be implemented through the system of projects and, accordingly, special methods, approaches, and tools of project management. At the same time, it is important to ensure strategic and target planning, setting priorities, choosing alternatives, programming, coordination, support, regulation of implementation, motivation, monitoring, control.