음식관광 참여활동, 관광만족도, 행동의도 간의 구조적인 인과관계

Abstract

This study verifies the structural causation of tourism satisfaction and behavioral intention as well as the mediating effect of tourism satisfaction on culinary tour participation activities. This was accomplished using a questionnaire distributed among 212 local residents throughout Busan from January 15th to January 30th, 2017. SPSS(V23.0) and AMOS(V21.0) programs were used to analyze the demographic characteristics and ensure the reliability of each measurement item. Confirmatory factors, and correlational analysis have been performed to measure correlations between the pairs of elicited factors analyzed in order to achieve the research purpose of the study. Structural Equation Modeling was used to test fidelity, systematic causation of the complete model, and the mediating effect of tourism satisfaction. The research results demonstrate that each sub factor of participating activities in culinary tourism has collectively the largest significant causation effect on tourism satisfaction. Furthermore, tourism satisfaction acts as a causation of behavioral intent as well. The mediating effect of tourism satisfaction is most significant in terms of tourism cuisine, and partially mediated in the culinary experience participation. However, no mediating effect was detected in the purchase of regional specialty products. These implied culinary tourism participation activities present in the results prove the influence of tourism satisfaction as a systematic causation of behavioral intent. The results also show the mediating effect of tourism satisfaction on behavioral intent through tourism cuisine. Therefore, it is recommended that regional government organizations discover renowned restaurants and traditional cuisine to actively market culinary tourism and seek administrative and financial support.